Human-Centred Marketing: How to Reach Info-Weary Humans (Without Being a Jerk)

The digital age has gone wild: every app, every feed, every glowing screen resolutely screams for attention, and if we're being honest—it gets exhausting.

You feel it, we feel it, and your audience is definitely feeling it.

So, how can we rescue ourselves (and our lovely info-weary humans) from this overwhelming digital avalanche?

Easy: Let's become human again.

Thinking Human-First (the Anti-Techno-Jargon Version)

First, let's admit something uncomfortable: many of us have lost touch. Caught up in tracking clicks, crafting perfect funnels and getting wrapped up in algorithms, it’s easy to forget the breathing, thinking, needing human on the other side of the screen.

People aren’t data points or pixels—they're complex beings with lives, emotions and goals.

When you remember this, marketing shifts radically: it becomes about listening, empathising, and genuinely helping your audience. Crazy idea, right?

Becoming the Breath of Fresh Air

What if instead of adding to the noise with messages of urgency, scarcity, and FOMO, we made our messages a welcome break—a breath of fresh digital air?

This doesn't mean abandoning technology. Rather, it means using tech intelligently—to enhance rather than exhaust human connections.

Generative AI, for instance,  your co-creator and collaborator, helping generate and personalise content that's insightful, meaningful and (god forbid) enjoyable to consume.

Put Yourself in Their Shoes (No, Seriously)

Empathy isn't complicated. But marketers have a tough time genuinely practicing it because we get caught in our heads trying to optimise rather than humanise.

Flip the script. Ask yourself: what is my audience really craving amid this deafening information overload? Odds are, they're desperate for clarity, genuine connection and actionable insights. Give them these gifts in a sincere way, and your marketing won't just feel different—it will do better.

From Bland Tech to Vibrant Human Relationships

Technology matters, but it's a means, not an end. The end is connection—authentic and meaningful.

People don’t buy tech—they buy solutions, transformations, and improved ways of being in the world. That’s human-centred marketing in its truest form.

So shake free from worn-out tactics and step into experimentation mode.

Explore.

Play.

Get bold and generative as you try new tools like AI, uncovering previously unthought-of creative capabilities.

Do so with intention—always returning to the essential question: “How can I create something that feels good, true, entertaining, inspiring or helpful for my audience?”

Humanity Will Always Win

Yes, technology changes, tools evolve, trends rise and then fall quickly (RIP Clubhouse). But humanity is timeless. Emotions, relationships, trust, care—these never go out of style.

Market to humans how you'd want to be marketed to yourself. With kindness, authenticity, creativity and genuine care—rather than hacks, tricks or tired scarcity-driven tactics.

Trust me: your audience will thank you—and your business might just transform from transactional exchanges into vibrant, enriching human relationships.

And that's marketing that actually feels good (for everyone involved).